Resume

Cherie S. White, Founder of Clicks Digital Media

Work Experience

2014 - Present

Freelance Digital Strategist

Clicks Digital Media, LLC - TX

Designed website and/or managed social media platforms of various companies including White Rock Coffee, Jake’s Burgers, Sybil Wilkes and others. Instrumental in the development and launch of digital campaigns, resulting in increased sales and customer engagement.

2016 - 2018

Director of Digital Strategy

Tom Joyner Foundation - TX

Redesigned organization website. Instrumental in the development and launch of digital campaigns, resulting in a 10% increase in online donations and community engagement during first six months.

2010 - 2014

Director and Editor

REACH Media, Inc./BlackAmericaWeb.com - TX

Increased weekly site traffic by 300 percent under leadership. Assisted in planning, creation and successful launch of website and site migration after company acquisition.

Education

Bachelor of Arts - Cum Laude

Spelman College - Atlanta, GA

Major: Economics Minor: Management & Organization

Skills & Expertise

Data Analysis

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WebTrends, Omniture, Meltwater and Google Analytics

Video Editing and Streaming

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OBS, Wibbitz, and Headliner

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StreamYard, Zoom, and Riverside

Content Management Systems

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WordPress, Shopify and Drupal content management systems

Social Media Management

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Facebook, Twitter, Instagram, Pinterest, TikTok, and YouTube

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SEO, Google Adsense, Facebook Ads, and blog development

Graphic Design

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Canva and Adobe Creative Suite

Email Marketing

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Klayvio, Infusion Soft, Sailthru

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Constant Contact and Mail Chimp