As a business owner, you’re probably hearing more and more about data and analytics. And hopefully you’re listening. Data is a really big deal, especially if your ultimate goal is to grow your client base and profits. Website data analytics tools help businesses find new avenues for growth and acquire new insights to conduct business more efficiently. It doesn’t matter how large or small or what industry you’re in, it’s important to know who is coming to your website, what they are paying the most attention to and what they are looking for.
As a business owner, website data analytics in relation to your digital platforms (i.e. website, social media channels, email database, etc.) can help you gain new insights. Here are few data analytics tools:

Clicky : Helps you monitor, analyze, and react to website traffic in real time
Google Analytics: A web analytics service offered by Google that tracks and reports website traffic 
Clicktale: Transforms digital interactions into meaningful insights
and visualizations, so you can create exceptional experiences
and help your customers achieve their goals.
CrazyEgg: Uses heat maps to get to know your website visitors – where they’re coming from, where they’re navigating to, and where they’re getting stuck – so you can make design changes with confidence.